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MASTERCLASS DIRECTORY because you shouldn't have to Google Motherhood YOUR ONE-STOP LIBRARY expert-led masterclasses – designed for pregnant and new mums in Singapore We know motherhood doesn’t come with a manual, but this is the next best thing. Whether you’re preparing for birth, figuring out breastfeeding, or navigating sleep struggles, our on-demand masterclasses connect you with top experts – so you get the guidance you need, whenever you need it. Watch anytime, anywhere Led by trusted professionals Covering pregnancy, birth, postpartum & newborn care Topics include birth preparation, postpartum recovery, sleep techniques, baby development, fitness, mental wellness, and more. Use the search & filter function to find the topics that matter most to you. Because motherhood doesn’t wait for office hours – now, expert support doesn’t have to either. Browse the masterclasses and learn at your own pace! SIGN UP/LOG IN TO VIEW NOW FILTER BY SERVICES Art Therapy Baby Signs Birth Doula Breastfeeding Childbirth Preparation Counselling Dietitian Educational Therapy Feeding Therapy Fitness Music Therapy Nutrition Occupational Therapy Osteopathy Pain Relief Physiotherapy Pilates Play Therapy Potty Training Psychology Sleep Consultant Social Skills Groups Speech & Language Therapy TCM SPEECH & LANGUAGE DEVELOPMENT IN THE FIRST YEARS Ohana Therapy Sign in (FREE) to VIEW NOW WHEN BREASTFEEDING OR PUMPING HURTS Tender Loving Milk Sign in (FREE) to VIEW NOW Struggling with latch and breastfeeding? A gentle, whole-body approach to feeding challenges The Osteopathic Centre Sign in (FREE) to VIEW NOW Short Naps | Everything you need to know Evelyn Bonney Sleep Consulting Sign in (FREE) to VIEW NOW RAISING A RESTED BABY Petite Dreamers Sign in (FREE) to VIEW NOW PARTNERS IN CRIME (AND IN LABOUR) Gentle Beginnings Sign in (FREE) to VIEW NOW Baby Sign Language 101 Upchild pte ltd Sign in (FREE) to VIEW NOW TCM Dietary Management for Children Flower Moon TCM Service Pte Ltd Sign in (FREE) to VIEW NOW Navigating blocked ducts and blebs The Baby Journey Sign in (FREE) to VIEW NOW Mind the Gap! All you need to know about your Abdominal Separation Physiomatters Singapore Pte Ltd Sign in (FREE) to VIEW NOW LIFTING MAMAS: Fitness & Nutrition Strategy for Pregnancy, Postpartum and Beyond LIFT Clinic Sign in (FREE) to VIEW NOW PREGNANT AND POPPED IN-PERSON EVENTS Are you coming to our next in-person event? Join us for expert-led workshops, hands-on sessions, and a chance to connect with other pregnant and postpartum mums in Singapore. Don’t miss out—reserve your spot today!" EVENTS CALENDAR

Pregnant and Popped is your trusted village for expert pregnancy and postpartum support. Get real, evidence-based guidance on antenatal, postnatal, and infant care, breastfeeding, and motherhood—without the overwhelm. Join our community for workshops, resources, expert-led events, and our Signature Fair every May and November. Because you shouldn't have to Google motherhood! PREGNANT AND POPPED YOUR PREGNANCY AND PARENTHOOD PARTNER Essential Resources, Expert Advice, and Community Support for parents – Because you shouldn’t have to Google Motherhood. Join The Village Welcome to Pregnant and Popped, your one-stop destination for when you’re pregnant and after you’ve given birth (postpartum), which includes plenty of general parenthood information and experts in Singapore. Whether you're expecting a little one (or more), a new mum, or a seasoned parent, we're here to support you every step. From expert advice and helpful resources to a vibrant community of like-minded individuals, Pregnant and Popped offers everything you need to confidently navigate the exciting journey of parenthood. JOIN THE VILLAGE Join our popular WhatsApp group, which has 750 members and counting. It is supported by more than 100 prenatal experts from more than 50 caring companies , ready to answer your questions. Join The Village At Pregnant and Popped, we're committed to providing you with the best resources and support throughout your pregnancy and parenthood journey. We partner with carefully selected independent brands who share our passion for empowering families and promoting informed choice. A curated day specifically for your needs throughout your prenatal, postnatal and parental journey THE FAIR FOR MUMS (AND DADS) LEARN MORE MEET OUR PROVIDERS AT THE PREGNANT AND POPPED FAIR Our providers offer a wide range of products and services designed to meet your unique needs, including: INDEPENDENT EXPERT ADVICE AND GUIDANCE Access qualified professionals who provide personalised support and advice. Our Partners LOCALLY SOURCED INDEPENDENT BRAND SPECIALISTS Researched, authentic, eco-friendly products for mums, dads and babies. By partnering with these exceptional brands, we can offer you a curated selection of services and products that align with your values and priorities. To play, press and hold the enter key. To stop, release the enter key. MOTHERHOOD MADE EAS(Y)IER Join us to explore our comprehensive range of services PREGNANCY AND BIRTH PREPARATION Learn about childbirth, prenatal care, and essential tips for a smooth pregnancy. PARENTING TIPS AND ADVICE Discover practical tips and strategies for raising happy and healthy children. BABY CARE AND DEVELOPMENT Get expert guidance on newborn care, infant feeding, and child development milestones. COMMUNITY AND SUPPORT Connect with other parents, share experiences, and find support in our welcoming community. Pregnant and Popped is your partner in parenthood. Let us help you create lasting memories and embrace the joys of raising a family. PREGNANT AND POPPED OPINIONS & MORE THE QUIET POSTPARTUM REALITY MANY WOMEN NAVIGATE: LEAKING 3 days ago 5 min read WHERE CAN I FIND SUSTAINABLE AND EC0 - FRIENDLY BABY PRODUCTS IN SINGAPORE? Mar 7 7 min read WHEN BREASTFEEDING OR PUMPING HURTS Feb 27 5 min read FEBRILE SEIZURES 101: A GUIDE FOR PARENTS Feb 4 4 min read PREGNANT AND POPPED IN THE MEDIA This postpartum doula in Singapore supports mum and baby for up to 1,000 days from the time you're pregnant. Read More Pregnant and ready to pop? Here’s why you should attend a baby fair (and everything you need to know before you go!) Read More Pregnant and Popped - THE Baby Fair for MUMS. BUILD your own special NETWORK of SUPPORT. Attend bespoke, tailored, EXPERT WORKSHOPS Antenatal Classes in Singapore: Prepare for Birth, Get Tips & Meet Other Mamas Read More GET IN TOUCH We’d love to hear from you. Have a question? Need advice? Want to collaborate? We're here to help! Feel free to contact us using the form below. We'll respond to your inquiry as soon as possible. Kathy Rougier Founder Pregnant and Popped First Name Last Name Leave us a message... Email Company Name (if applicable) How do you help mums? Submit Thanks for submitting! We'll get back to you as soon as we can.

Join the Pregnant and Popped Network, connecting perinatal service providers and brands with hundreds of pregnant and new mums. Build trust, showcase your services and products, grow your reach, boost SEO, and increase your productivity with a supportive community designed for the unique needs of perinatal families in Singapore. BECOME A PREGNANT AND POPPED PROVIDER WHAT IS PREGNANT AND POPPED? Pregnant and Popped is a curated ecosystem that connects pregnant and postpartum families with trusted, evidence-led providers. We exist to make it easier for families to find the right support at the right time, without overwhelm, noise, or late-night Googling. And to help perinatal professionals do meaningful work, sustainably, inside a values-led community. WHO THIS IS FOR Pregnant and Popped is for providers, companies and brands whose work support families across pregnancy, postpartum, and early parenthood. That includes health, wellbeing, education, feeding, mental health, physical recovery, and family support professionals. If your work supports families through real transitions, you belong here. I never thought I would have seen so many clients in just a year. WHAT WE DO DIFFERENTLY We are not a directory you get lost in. We are not pay-to-play exposure. And we are not about volume over values. We curate. We contextualise. We build trust first. WHY THIS MATTERS Because families don’t need more information. They need the right support, at the right moment, from people they trust. And providers shouldn’t have to shout into the void to be found. I'd like to join WHY JOIN THE PREGNANT AND POPPED NETWORK? We’re here to connect perinatal providers and brands with the families who need you most. By joining our network, you’ll gain access to unparalleled opportunities to grow your business, build relationships, and make a meaningful impact. WHAT'S INCLUDED CONNECTION, ENGAGEMENT AND TRUST Our network is designed for meaningful engagement. You’ll have the chance to connect directly with families, demonstrate your expertise, and establish yourself as a trusted provider in the perinatal space. BE PART OF TWO THRIVING COMMUNITIES 3,000+ THE VILLAGE Engage directly with hundreds of mums daily who trust us to connect them with the best services and products. 100+ PROVIDER NETWORK Collaborate with like-minded perinatal professionals, exchange ideas, and explore partnerships. SHARE YOUR PRODUCTS AND SERVICES From workshops, events and our biannual Fair to virtual platforms, you’ll have plenty of opportunities to showcase your offerings to mums and families who are actively seeking support. EXPAND YOUR REACH AND INFLUENCE Joining Pregnant and Popped opens the door to a wider audience. Get in front of hundreds of families, grow your visibility, and position your brand as a leader in the perinatal community. BOOST YOUR SEO, AEO AND GEO Enhance your online presence with backlinks, mentions and tags throughout our network. Drive more traffic to your website and improve your search rankings, making it easier for families to find you. INCREASE YOUR PRODUCTIVITY Focus on what you do best – supporting families – while we handle the heavy lifting of connecting you with your target audience. Save time and grow your business with ease. READY TO JOIN US? Let’s build something extraordinary together. Whether you’re a provider or a brand, the Pregnant and Popped Network is your gateway to growth, connection, success and HELPING MORE MUMS. PRICES START FROM JUST $11.50 PER MONTH Membership plans are flexible and designed specifically for the needs of perinatal companies like yours. Apply now JOIN THESE AMAZING BRANDS AND PROVIDERS! CLICK to expand and learn more To play, press and hold the enter key. To stop, release the enter key. PROVIDER MEMBERSHIP PLAN OPTIONS COMPANY LISTING Be seen, build trust and create engagement (does not include The VILLAGE). Equivalent to just SGD11.50 per month paid annually. Suitable for Service Providers and Product Retailers. from SGD138 per year participation in the Fair ONLY APPLICABLE FOR PREGNANT AND POPPED PROVIDER MEMBERS. Suitable for Service Providers and Product Retailers. SGD75-650 per event VILLAGE PROFESSIONAL Be seen, build trust and maximise engagement as a Professional Member of the VILLAGE community. Equivalent to just SGD49.42 per month paid annually. Suitable for Service Providers only. from SGD593 per year VILLAGE TEAM Be seen, build trust and maximise engagement as a Professional Team. Include 3 or more employees or services. Equivalent to just SGD86.92 per month paid annually. Suitable for Service Providers only. from SGD1043 per year PRODUCT LISTING PLUS Be seen, build trust and maximise engagement with a Promotional Retailer membership Equivalent to just SGD79.83 per month paid annually. Suitable for Product Retailers only. from SGD958 per year GOT QUESTIONS? LET'S CHAT! We know every business is unique, and you might have questions about how the Pregnant and Popped Network can work for you. JOIN OUR NEXT NEW PROVIDERS SESSION - INSIDE THE VILLAGE I’d love to hear about your goals and answer any questions you have. Let’s explore how we can grow your business, and HELP MORE MUMS, together. Next steps NEXT STEPS WHAT ARE YOU READY FOR? Join the provider waitlist A gentle first step if you’re curious and want to stay in the loop Join the waitlist Are you ready for SLOW ACTION Are you ready for GUIDED ACTION Attend an "Inside the Village" session For professionals, and business owners, who want to understand how the ecosystem works and see if it’s the right fit We explain the benefits and support of joining the network - and you get a $50 discount off joining! Multiple Dates Inside the Village: How Providers like you are reaching more mums Tue, Mar 24 Online chat More info RSVP Are you ready for PRO ACTION Apply for the Fair For professionals and companies ready to be visible, connect with families, and show up fully Apply for the Fair Not sure which one’s right for you? That’s okay, start with slow action. Just don’t take no action, join NOW

Postpartum leaking is far more common than many women expect, yet it is rarely talked about openly. From breast milk leaks during breastfeeding to occasional bladder leaks after birth, here is why it happens and how small, practical solutions can help mothers feel more confident as they return to everyday life. Pregnancy and postpartum come with a long list of changes that people talk about openly. Sleep deprivation. Feeding decisions. Recovery after birth. But there is another experience that quietly sits in the background for many women and rarely makes it into everyday conversation. Leaking. During pregnancy, the growing weight of a baby places sustained pressure on the bladder and pelvic floor. After birth, those same muscles are recovering from months of strain and, for many women, the stretching that happens during labour. Add breastfeeding into the mix, where hormonal shifts and milk production respond constantly to cues from the body and baby, and it is not unusual for women to find themselves managing several kinds of leaks at once. Bladder leaks when coughing or laughing. Breast milk let-down at unexpected moments. Sweat during hormonal fluctuations. None of these experiences are unusual. Yet they often remain something women manage quietly. The invisible mental load What tends to go unspoken is how much small planning goes into navigating these everyday realities. Choosing clothes carefully. Packing spare tops or bras when leaving the house. Carrying extra pads. Noticing where the nearest bathroom is when arriving somewhere new. For breastfeeding mothers, there is also the quiet worry about damp patches appearing at the most inconvenient moments. A sudden let-down during a meeting. Milk leaking while commuting. The small but very real anxiety of wondering whether anyone can see it. Individually these things are small. Together they create a constant awareness of the body. This stage is temporary, but while it is happening, comfort and confidence matter. Practical solutions as life returns to normal As women move beyond the early postpartum recovery period and begin returning to work, social activities, and everyday routines, many start looking for practical ways to simplify things. Pelvic floor physiotherapy is often an important part of rebuilding strength and confidence. At the same time, small day to day adjustments can also make a meaningful difference. Recently I came across Rine SG , a Japanese brand brought to Singapore by our Pregnant and Popped provider Kumi . Rine focuses on absorbent and supportive garments designed to help women feel more comfortable as their bodies settle back into everyday life. One product that immediately stood out is the Mummy Bralette . For breastfeeding mothers, milk supply can still feel unpredictable for months. Let-down can happen suddenly, sometimes triggered simply by hearing your baby cry, thinking about feeding, or going a little longer between pumps. For many women returning to work, the quiet worry about damp patches showing through clothing is very real. Sitting in a meeting, commuting on the MRT, or standing up after a long call and suddenly noticing a mark on your top can feel incredibly exposing. The Mummy Bralette  is designed with that reality in mind. A soft, breathable bralette that offers gentle absorbency can help contain small leaks and reduce that constant background worry, allowing mothers to move through the day with a little more ease and confidence. Rine  also offers maternity absorbent underwear , which some women find helpful when they are still navigating occasional bladder leaks during pregnancy or in the months after birth. Because the absorbent layer is built directly into the garment, it can feel simpler than managing multiple layers of pads. Finally, their period shorts  are designed for heavier menstrual flow, something many women notice feels different once their cycle returns after pregnancy and breastfeeding. While they are primarily intended for periods, some women appreciate the added absorbency on days when their bodies are still finding their new normal. Sometimes it is not about solving everything at once. Sometimes it is simply about finding small ways to feel more comfortable in your own body again. Making space for honest conversations Products can help with comfort, but they are only one part of the picture. Postpartum recovery takes time, support, and often guidance from professionals such as pelvic floor physiotherapists . What matters just as much is bringing these experiences into the open. Leaking during pregnancy and postpartum is common. Yet because it is rarely discussed outside close circles, many women assume they are the only ones navigating it. The more openly these realities are acknowledged, the easier it becomes for women to seek support, share solutions, and move through this stage of life with confidence rather than quiet self-consciousness. And that shift, from silence to conversation, is often where reassurance begins. Frequently asked questions about postpartum leaking Is it normal to leak after having a baby? Yes. Many women experience some level of leaking during pregnancy and postpartum. This can include bladder leaks when coughing or laughing, as well as breast milk leaks during breastfeeding. These changes are often linked to pelvic floor recovery and hormonal shifts after birth. How long does postpartum leaking last? For many women, leaking improves gradually as the body heals, the pelvic floor regains strength and breastmilk supply regulates. Some notice improvement within a few weeks, while for others it can take several months. Pelvic floor physiotherapy can be very helpful in supporting recovery. Why do breasts leak when breastfeeding? Breast milk production is regulated by hormones and supply and demand signals from your baby. Milk let-down can sometimes be triggered unexpectedly by hearing your baby cry, thinking about feeding, or going longer between feeds or pumping sessions. How can I prevent breast milk from leaking through my clothes? Many breastfeeding mothers use breast pads, or layered clothing to manage small leaks. Having an absorbent, supportive and breathable bra that can absorb minor leaks can help reduce the worry about damp patches during daily activities or when returning to work. When should I seek professional support for leaking? If leaking feels persistent, uncomfortable, or is affecting your daily life, it can be helpful to speak with a pelvic floor physiotherapist . They can assess recovery and suggest exercises or strategies to support healing. Can breastfeeding cause leaking even months after birth? Yes. Breast milk leaks can continue for several months while supply is still regulating. Some mothers notice leaking between feeds, during let-down, or when they go longer between pumping sessions. For many women this gradually settles as feeding or pumping routines stabilise. Is leaking normal when returning to work while breastfeeding? It can be. When mothers return to work, changes in feeding or pumping schedules can sometimes trigger unexpected let-down or breast fullness. Planning regular pumping sessions, wearing supportive bras, and having absorbent layers can help reduce the likelihood of leaks during the workday. Do bladder leaks after pregnancy mean something is wrong with my pelvic floor? Not necessarily. The pelvic floor goes through significant strain during pregnancy and birth, and it can take time to recover. Occasional leaks can be common in the early months postpartum. However, if symptoms continue or feel bothersome, pelvic floor physiotherapy can provide targeted support and exercises to help rebuild strength. Will postpartum bladder weakness and leaking go away on its own? For many women, postpartum bladder weakness improves gradually as the body heals and the pelvic floor regains strength after pregnancy and birth. As hormones stabilise and daily routines settle, bladder control often becomes more predictable. However, if leaking continues for several months or feels disruptive to daily life, support from a pelvic floor physiotherapist can be very helpful. Where can I find a pelvic floor physiotherapist? We have a number of highly qualified pelvic floor experts in the Pregnant and Popped Provider Directory. You can search under "Physiotherapist" here https://www.pregnantandpopped.com/provider Where can I find a lactation specialist to help with breast milk leaking? We have a number of highly qualified lactation experts in the Pregnant and Popped Provider Directory. You can search under "Breastfeeding" here https://www.pregnantandpopped.com/provider BECAUSE YOU SHOULDN'T HAVE TO GOOGLE MOTHERHOOD

Sustainable and eco-friendly baby products in Singapore can be found through thoughtful local brands, reusable maternity essentials, sustainable baby clothing, rental models, and curated events where parents can learn about materials and sourcing. But for many women, sustainability does not begin in the baby aisle. It begins much more quietly than that. Sometimes it begins during fertility, for many it's the moment you see two lines on a pregnancy test. You start thinking differently, about everything, about food, drink, skincare, cosmetics and almost without noticing, your standards shift. When mothers search for eco-friendly or sustainable baby products in Singapore, they are rarely just searching for products. They are responding to that internal shift. They want choices that feel aligned with their health, their values, and the kind of world their child will grow up in. That shift deserves to be acknowledged before we even talk about brands. QUICK GUIDE: SUSTAINABLE AND ECO-FRIENDLY BABY PRODUCTS IN SINGAPORE If you are looking for sustainable or eco-friendly baby products in Singapore, many parents begin exploring a few key areas: Low-toxin skincare and beauty products for mothers , especially during fertility, pregnancy, and postpartum Reusable maternity or menstrual essentials , which reduce reliance on disposable products containing plastics Sustainable clothing, underwear, footwear and bedding , often made with breathable materials such as bamboo or organic cotton Reuse and rental models , particularly for short-term needs like winter clothing and travel Community events and curated directories , where parents can discover brands and ask questions about materials and sourcing Many families begin online. But increasingly they prefer spaces where they can touch fabrics, compare products, and speak directly to founders. Events such as the Pregnant and Popped Fair  allow families to discover sustainable baby products in person, meet brand owners, and make decisions without relying solely on marketing language. THE FIRST LAYER OF SUSTAINABILITY - OURSELVES Before we change what we buy for our babies, we often begin by changing what we buy for ourselves. On the outside, skincare becomes something we scrutinise and cosmetics start to feel different. On the inside, menstrual products suddenly matter in a new way during fertility, pregnancy, and postpartum recovery. Reusable underwear, for example, has become a meaningful sustainability choice for many women. It reduces reliance on disposable pads, which often contain plastics and chemical treatments, while also lowering long-term waste. In Singapore, thoughtful options include: A For Apothecary  - Botanical-led skincare rooted in conscious formulation LIHT Organics  - Clean beauty with transparent ingredient disclosure RINE SG  - Reusable underwear designed for menstrual, fertility, maternity, and postpartum phases Rituals Wellness  - Wellness products supporting women more holistically This stage of sustainability is rarely about perfection, it is about awareness. THE SECOND LAYER - WHAT TOUCHES OUR BABIES Once your baby arrives, the lens widens again. Fabric feels different. Labels matter. Mothers notice how something smells and start thinking about what sits against their baby’s skin all day long. Sustainable baby products in Singapore often begin with clothing and footwear because they are tangible, they are daily and they are constant (ask any weathered mum who has bought her tenth pair of school shoes!) Brands leading in this space include: Love The World Today  - Ethically produced children’s wear integrating sustainability into design Schwette Footwear  - Footwear using natural materials and flexible construction TravelTod  - Oeko-Tex certified bamboo baby clothing designed for softness and durability Sustainability here is not only about the fibre, it is about whether something can be worn, loved, and handed down. Longevity is one of the most underrated sustainability tools we have. THE THIRD LAYER - RETHINKING CONSUMPTION And then something deeper happens (especially in a world economy that has us wondering where all our money is going), y ou start questioning whether you need to buy something at all. Some of the most sustainable parenting choices are not about buying better products, but about borrowing, renting, or reusing  items that are only needed for a short period of time. In Singapore, several companies now support this approach: Baby Carriers Rental SG  - A service that allows parents to rent baby carriers, pushchairs, and other baby gear so they can try equipment before committing to a purchase. Nimbu  - A circular brand specialising in premium cotton Indian ethnic wear for children, alongside bamboo cotton and organic cotton clothing. Popsicle Asia  - A rental platform allowing families to borrow winter and ski wear rather than purchasing for single trips. Retykle  - A resale platform that gives pre-loved children's clothing a second life, helping families buy and sell quality pieces rather than discarding them after short periods of use. Rental and reuse models are often some of the most practical sustainability choices available to modern families. Babies grow quickly, needs change fast, and many products are only used for a short window of time. Sometimes the most eco-friendly baby product is simply the one you do not buy. WHERE CAN YOU ACTUALLY FIND SUSTAINABLE BABY PRODUCTS IN SINGAPORE? Eco-friendly baby products in Singapore can be found through sustainability-focused local brands, curated provider directories, selected retailers, and community-led events where parents can ask real questions about materials and sourcing. Many families begin online. But increasingly they prefer spaces where they can touch fabrics, compare products, and speak directly to founders. Events such as the Pregnant and Popped Fair  allow families to discover sustainable baby products in person, meet brand owners, and make decisions without relying solely on marketing language. When sustainability matters to you, conversation matters too. SUSTAINABLE AND ECO - FRIENDLY BRANDS FOR FAMILIES IN SINGAPORE For parents exploring sustainability during pregnancy and early parenthood, Singapore has a growing number of thoughtful brands focusing on materials, longevity, and conscious production. Some examples include: A For Apothecary  - Botanical-led skincare rooted in natural ingredients Baby Carriers Rental SG  - A service allowing parents to rent baby carriers, pushchairs, and other baby gear so they can try products before committing to a purchase LIHT Organics  - Clean beauty products with transparent ingredient disclosure Love The World Today  - Ethically produced children's clothing focused on sustainability Nimbu  - A circular brand specialising in premium cotton Indian ethnic wear for children, alongside bamboo cotton and organic cotton clothing. Popsicle Asia  - A rental platform helping families reuse winter and ski wear RINE SG  - Reusable underwear designed for menstrual, fertility, maternity, and postpartum phases Rituals Wellness  - Wellness products supporting women during pregnancy and motherhood Retykle  - A resale platform that gives pre-loved children's clothing a second life, helping families buy and sell quality pieces rather than discarding them after short periods of use. Schwette Footwear  - Footwear using natural materials and flexible construction TravelTod  - Oeko-Tex certified bamboo baby clothing designed for comfort and durability Many parents discover these brands through curated communities, provider directories, or in-person events such as the Pregnant and Popped Fair , where sustainable baby products can be explored and compared directly. GLOSSARY - UNDERSTANDING SUSTAINABILITY AND BABY PRODUCT MATERIALS When researching sustainable and eco-friendly baby products in Singapore, parents often encounter terminology that sounds reassuring but is not always clearly defined. Understanding these terms helps move beyond marketing language and toward informed decisions. Bamboo A plant-based fibre often used in baby clothing because it is soft and breathable. Most bamboo fabrics are processed into viscose or rayon during manufacturing, which means sustainability depends on how the fibre is produced. Biodegradable Materials designed to break down naturally over time through biological processes. BPA (Bisphenol A) A chemical previously used in some plastics and largely removed from modern baby feeding products. BPS and BPF Chemicals sometimes used as replacements for BPA in plastics. Circular Model A sustainability concept focused on reducing waste through reuse, rental, resale, repair, and longer product life. Compostable Materials designed to break down into natural components in composting environments. Cotton A natural fibre widely used in baby clothing. Organic cotton is grown without synthetic pesticides. Eco-Friendly A general term suggesting reduced environmental harm but not tightly regulated. GOTS (Global Organic Textile Standard) An international certification for organic textiles. Lanolin A natural wax derived from sheep’s wool commonly used in nipple creams for breastfeeding mothers. Linen A natural fibre made from flax plants that typically requires fewer pesticides and less water than cotton. Low-Toxin A term used to describe products formulated without certain ingredients some consumers prefer to avoid. Microplastics Tiny plastic particles that can be released from synthetic fabrics during washing. Modal A semi-synthetic fibre made from beech tree pulp used in soft fabrics. Mineral Oil A petroleum-derived ingredient sometimes used in skincare products. Oeko-Tex A textile certification indicating fabrics have been tested for harmful substances. Parabens Preservatives historically used in cosmetic and skincare products. Petroleum Jelly A petroleum-derived ingredient used in skincare products to create a protective barrier on the skin. Phthalates Chemicals sometimes used to stabilise fragrance in personal care products. Polyester A synthetic fibre derived from petroleum-based plastics that does not biodegrade easily. Polypropylene (Plastic #5) A common plastic used in food containers and baby products. Silicone A durable material used in feeding products and teethers that does not contain BPA. Sustainability Practices that reduce environmental impact over the long term. Synthetic Fragrance A broad term that may represent multiple ingredients combined into a fragrance blend. Tencel (Lyocell) A fibre made from wood pulp often produced in a closed-loop manufacturing system. Viscose / Rayon A fibre created by processing plant-based materials such as bamboo or wood pulp into fabric. THE REAL POINT This article could have been a list, but sustainability in motherhood is rarely just about products, it is about a shift in awareness. Slowly, almost without announcing it, you begin parenting differently. If you are looking for eco-friendly baby products in Singapore, you are probably already in that shift toward more sustainable parenting choices, and that shift is not about pressure, it is about paying attention and you should not have to do that alone. BECAUSE YOU SHOULDN'T HAVE TO GOOGLE MOTHERHOOD

What's Normal and What's Not Breastfeeding and pumping are often described as “hard in the beginning.” What they are not meant to be is painful. In our Pregnant and Popped VILLAGE community , breastfeeding and pumping consistently sit in the top three concerns new parents ask about. Pain is common. But common does not mean normal. In this masterclass, International Board Certified Lactation Consultant (IBCLC) Eliza Koo, founder of Tender Loving Milk , breaks down why breastfeeding and pumping hurt, what is normal in the first few days, and what needs attention. Because pushing through pain is not a feeding strategy. WATCH THE REPLAY NOW (or scroll below for our handy written summary of all of Eliza's main takeaways) IS BREASTFEEDING PAIN EVER NORMAL? Some nipple tenderness in the first 24 to 48 hours after birth can be common. Ongoing pain is not. Pain is a clinical sign. It tells us something in the mechanics of feeding needs attention. When pain is ignored: Stress hormones rise Oxytocin can be affected Milk flow may be impacted Parents begin to dread feeds Confidence drops And very often, parents stop earlier than they had hoped. This is not about guilt. It is about understanding what your body is trying to tell you. The "latch looks fine” but it still hurts One of the most common things Eliza hears is: “But they said the latch looks fine.” Feeding is not just visual. It is functional. A latch can look textbook from the outside and still cause pain if: Baby is using more jaw than tongue There is tension in the neck or shoulders The mouth gape is restricted Baby slides lower on the breast during the feed There is shallow attachment over time This is why an IBCLC looks beyond what it “looks like” and assesses what is happening mechanically. What nipple damage can tell you Nipple injuries are not random. They are often diagnostic clues. Common patterns include: Cracked or bleeding nipples, often linked to shallow latch Lipstick-shaped or flattened nipples, indicating compression Blisters from friction or poor seal Bruising from jaw tension Blanching, where the nipple turns white due to reduced blood flow After a feed, your nipple should look round. Not pinched. Not flattened. Not raw. If it does not, something needs adjusting. Positioning matters more than you think Exhausted parents often slouch while feeding, i t 's understandable, but when you curl forward: Baby slides lower on the breast The latch can become shallower Neck tension increases Your shoulders and back start to ache Positioning is not just about baby’s mouth, it is about your body too. Eliza’s favourite positions to teach are laid-back and side-lying. When your body is supported and rested, feeding often improves dramatically. Sometimes the smallest shift, like ensuring baby’s tummy is fully facing your body or allowing the neck to extend rather than tuck, makes a significant difference. Baby tension and oral function Feeding is a full-body activity. The tongue, jaw, neck, and shoulders are interconnected. Some subtle signs that may indicate tension or restricted oral function include: Tight mouth gape Chin tucked down during latch Neck twisted away from the body Clicking sounds during feeds Lower jaw quivering Lip blisters Red tension lines on the neck or feet None of these signs alone mean something is “wrong.” But when paired with pain or poor milk transfer, they help guide a deeper assessment. If you are struggling, working with an IBCLC trained in infant oral function can be transformative. Tongue tie and oral restrictions Tongue function affects how deeply baby can latch and how effectively milk is transferred. When the tongue cannot lift adequately: The nipple may sit too far forward in the mouth Milk flow may be less efficient Baby may overuse jaw muscles Pain may increase If you suspect a restriction, seek an experienced IBCLC first. They can assess feeding holistically and guide you on next steps. Intervention is a decision, it should be informed, not pressured. PUMPING SHOULD NOT HURT EITHER Many parents assume pumping discomfort means it is “working.” It does not. Common pumping-related injuries include: Red, sore nipples Swollen, overstretched nipples from oversized flanges Areola abrasions Broken skin Strawberry milk from capillary damage Blocked ducts from poor milk removal The most common culprit? Flange size. The old method of simply adding several millimetres to nipple measurement is outdated. Newer research suggests most mothers should use smaller flange sizes than traditionally recommended. Flange fitting should include: Measuring the nipple Trialling multiple sizes Watching how the nipple moves during pumping Ensuring contact and glide without abrasion Pumping should feel comfortable. Supporting letdown and oxytocin while pumping Milk flow is hormonal as much as mechanicall if stress is high, letdown can be affected. Some ways to support oxytocin while pumping include: Slow breathing techniques Skin-to-skin time Watching or smelling baby Gentle movement Meditation Humming Creating a calm environment There is no one perfect method, it is about finding what relaxes your nervous system. Blocked ducts, engorgement and healing nipples If you are dealing with soreness or cracks: Address the root cause first Use expressed breast milk on the nipple Consider pure lanolin or hydrogel pads Air dry where possible For inflammation and engorgement: Use cold compress Avoid aggressive massage Reassess latch and pump settings Blocked ducts are often linked to incomplete milk removal or mechanical issues. Treat the cause, not just the symptom. FREQUENTLY ASKED QUESTIONS FROM THE MASTERCLASS Does anaemia affect milk supply? Severely low iron levels can affect energy, and potentially supply. Address underlying health factors alongside feeding mechanics. Can pumping alone increase supply? Yes, but only if flange size, suction, frequency, and maternal health are optimised. Are herbal supplements helpful? They are not regulated in the same way as medications. Some parents find them helpful. Some do not. Individual assessment is key. When should I measure flange size? Late third trimester can be a guide. Reassess after birth if needed. Can left and right nipples be different sizes? Absolutely. It is common. How do I maintain supply while healing sore nipples? Hand expression is often the gentlest method. Seek support early. WHEN TO SEEK HELP If: Pain lasts beyond the first few days Nipples look damaged after feeds Feeding causes dread Baby seems tense or inefficient Pumping is uncomfortable Do not wait. Pain is information. An IBCLC can assess latch, oral function, positioning, pump fit, and milk transfer in a way that goes far beyond quick visual checks. ABOUT THE SPEAKER Eliza Koo is an International Board Certified Lactation Consultant and founder of Tender Loving Milk . She supports families with evidence-based, compassionate care rooted in both clinical training and lived experience. She also supports families inside the Pregnant and Popped VILLAGE WhatsApp community , which runs 24 hours a day, 365 days a year. Please note:  Certain visual materials were removed from the public replay of this masterclass. For full access to referenced resources, please contact Eliza at eliza@tenderlovingmilk.com .