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Pregnant and Popped is your trusted village for expert pregnancy and postpartum support. Get real, evidence-based guidance on antenatal, postnatal, and infant care, breastfeeding, and motherhood—without the overwhelm. Join our community for workshops, resources, expert-led events, and our Signature Fair every May and November. Because you shouldn't have to Google motherhood! PREGNANT AND POPPED YOUR PREGNANCY AND PARENTHOOD PARTNER Essential Resources, Expert Advice, and Community Support for parents – Because you shouldn’t have to Google Motherhood. Join The Village Welcome to Pregnant and Popped, your one-stop destination for when you’re pregnant and after you’ve given birth (postpartum), which includes plenty of general parenthood information and experts in Singapore. Whether you're expecting a little one (or more), a new mum, or a seasoned parent, we're here to support you every step. From expert advice and helpful resources to a vibrant community of like-minded individuals, Pregnant and Popped offers everything you need to confidently navigate the exciting journey of parenthood. JOIN THE VILLAGE Join our popular WhatsApp group, which has 750 members and counting. It is supported by more than 100 prenatal experts from more than 50 caring companies , ready to answer your questions. Join The Village At Pregnant and Popped, we're committed to providing you with the best resources and support throughout your pregnancy and parenthood journey. We partner with carefully selected independent brands who share our passion for empowering families and promoting informed choice. A curated day specifically for your needs throughout your prenatal, postnatal and parental journey THE FAIR FOR MUMS (AND DADS) LEARN MORE MEET OUR PROVIDERS AT THE PREGNANT AND POPPED FAIR Our providers offer a wide range of products and services designed to meet your unique needs, including: INDEPENDENT EXPERT ADVICE AND GUIDANCE Access qualified professionals who provide personalised support and advice. Our Partners LOCALLY SOURCED INDEPENDENT BRAND SPECIALISTS Researched, authentic, eco-friendly products for mums, dads and babies. By partnering with these exceptional brands, we can offer you a curated selection of services and products that align with your values and priorities. To play, press and hold the enter key. To stop, release the enter key. MOTHERHOOD MADE EAS(Y)IER Join us to explore our comprehensive range of services PREGNANCY AND BIRTH PREPARATION Learn about childbirth, prenatal care, and essential tips for a smooth pregnancy. PARENTING TIPS AND ADVICE Discover practical tips and strategies for raising happy and healthy children. BABY CARE AND DEVELOPMENT Get expert guidance on newborn care, infant feeding, and child development milestones. COMMUNITY AND SUPPORT Connect with other parents, share experiences, and find support in our welcoming community. Pregnant and Popped is your partner in parenthood. Let us help you create lasting memories and embrace the joys of raising a family. PREGNANT AND POPPED OPINIONS & MORE WHERE CAN I FIND SUSTAINABLE AND EC0 - FRIENDLY BABY PRODUCTS IN SINGAPORE? 4 days ago 7 min read WHEN BREASTFEEDING OR PUMPING HURTS Feb 27 5 min read FEBRILE SEIZURES 101: A GUIDE FOR PARENTS Feb 4 4 min read CHILDCARE ALTERNATIVES IN SINGAPORE: WHAT THE RESEARCH AND POLICY ACTUALLY SAY Jan 20 5 min read PREGNANT AND POPPED IN THE MEDIA This postpartum doula in Singapore supports mum and baby for up to 1,000 days from the time you're pregnant. Read More Pregnant and ready to pop? Here’s why you should attend a baby fair (and everything you need to know before you go!) Read More Pregnant and Popped - THE Baby Fair for MUMS. BUILD your own special NETWORK of SUPPORT. Attend bespoke, tailored, EXPERT WORKSHOPS Antenatal Classes in Singapore: Prepare for Birth, Get Tips & Meet Other Mamas Read More GET IN TOUCH We’d love to hear from you. Have a question? Need advice? Want to collaborate? We're here to help! Feel free to contact us using the form below. We'll respond to your inquiry as soon as possible. Kathy Rougier Founder Pregnant and Popped First Name Last Name Leave us a message... Email Company Name (if applicable) How do you help mums? Submit Thanks for submitting! We'll get back to you as soon as we can.

Join The VILLAGE – Singapore’s trusted support network for pregnant and postpartum mums. Get evidence-based guidance from over 100 experts and connect with 800+ mums who understand your journey. It’s FREE to join, with an optional VIP upgrade for exclusive perks. Find your VILLAGE today with Pregnant and Popped! YOUR VILLAGE AWAITS Join Our Supportive WhatsApp Community THE VILLAGE IS A VIBRANT WHATSAPP GROUP that supports new parents, like you, 24/7. JOIN NOW or to re-register click here Connect with a community of understanding parents who share your joys and challenges. Find your support network here, where you'll discover a wealth of advice, encouragement, and camaraderie. Our prenatal and postnatal experts are available to provide evidence-based information and guidance on topics ranging from pregnancy and postpartum to parenting. Join The VILLAGE, for FREE , ask your first question and experience the warmth and support of a genuine community, NOW. or get Premium All Access : including 2 tickets to The Fair plus 6 Introductory Calls with experts to empower, and enlighten, your motherhood FIND OUT MORE NOW FREE Membership Premium All Access This space is totally non judgemental. And the wide group of professionals that can actually help are in this group. I find this most helpful. GROUP GUIDELINES For a safe and harmonious Village: WE KEEP IT SIMPLE To ensure a positive and supportive experience for everyone, we kindly ask all members to adhere to the following guidelines: ZERO JUDGEMENT We will always guide people to evidence-based practice, but without judgement (this rule applies to everyone) RESPECT AND KINDNESS Treat others respectfully and kindly, fostering a supportive and welcoming environment. Zero tolerance for hateful or discriminatory anything. BE HELPFUL AND INFORMATIVE Share your knowledge and experiences to benefit others. If you wish to promote a service or product, please reach out to Admin. STAY ON TOPIC Discuss pregnancy, postpartum, and parenting topics. But please, no medical questions. Medically related questions should be referred to your doctor. NO SELLING OR PROMOTION UNLESS as a pre-approved Provider (find out more about being a pre-approved Provider here ). SAFETY AND CONFIDENTIALITY Do not share outside of the group (no screenshots, etc.). DO NOT DM (direct messages) without explicit permission. Please see our Safety Tips below. The admin reserves the right to add rules as necessary, and the admins have the last say, which is no arguments. Our priority is always to keep this a safe and supportive environment. SAFETY TIPS When joining a public chat group, protecting your privacy is essential. In both the app and for individual groups Review your privacy settings Check your notification settings Understand your storage and sharing settings Always be cautious about sharing personal information or sensitive details, including photos. It's important to remember that not everyone may have the best intentions in online groups. Be careful about clicking on any links or sharing personal photos. Always trust your instincts, and if something feels off or makes you uncomfortable, don't hesitate to reach out to the group admin or WhatsApp for assistance. Your well-being is a top priority, and the group is here to provide a safe and supportive space for you. 💕🔒 Report Issues: If you encounter problems or inappropriate behaviour, please report it to the group administrators. Anyone that is reported as sending repeat nuisance, unsolicited or unwanted messages will be removed and blocked from the group, Admins decision is final on this. Following these guidelines can create a thriving community where everyone feels valued and supported. PREGNANT AND POPPED PROFESSIONAL PROVIDERS Check out our professional providers who have joined the VILLAGE. Our experts and pros are here because we strongly believe that you shouldn’t have to Google Motherhood. They are with you on this journey, in the palm of your hand. VILLAGE - Premium All Access SGD 40.90 SGD 40.90 Your Motherhood Concierge includes 2 FREE Fair tickets, unlimited access to The Wise Birth Cafe, a personal strategy session & up to 6 expert calls - your own personal motherhood assistant! Valid for 6 months Sign up for VIP ALL Access 2 complimentary tickets for The FAIR (U.P. $10.90 each) FREE registration to Wise Birth Cafe (unlimited) plus 10% discount off all other eligible events Complimentary Personal Strategy Session with Kathy (U.P $50) Up to 6 complimentary introductory calls with experts Access to The VILLAGE WhatsApp Group Access to exclusive Online Masterclasses Access to exclusive discounts with Perinatal Experts Try it out first? Join the FREE WhatsApp VILLAGE Experience a taste of the genuine support and evidence-based guidance Join for FREE now - you can always come back for Premium All Access Later JOIN The VILLAGE VILLAGE - Premium All Access SGD 40.90 SGD 40.90 Your Motherhood Concierge includes 2 FREE Fair tickets, unlimited access to The Wise Birth Cafe, a personal strategy session & up to 6 expert calls - your own personal motherhood assistant! Valid for 6 months Sign up for VIP ALL Access 2 complimentary tickets for The FAIR (U.P. $10.90 each) FREE registration to Wise Birth Cafe (unlimited) plus 10% discount off all other eligible events Complimentary Personal Strategy Session with Kathy (U.P $50) Up to 6 complimentary introductory calls with experts Access to The VILLAGE WhatsApp Group Access to exclusive Online Masterclasses Access to exclusive discounts with Perinatal Experts TRY IT OUT FIRST? Join the FREE WhatsApp VILLAGE Experience a taste of the genuine support and evidence-based guidance Join for FREE now – you can always come back for Premium All Access Later JOIN The VILLAGE THE PREGNANT AND POPPED FAIR Are you joining us at the next Pregnant and Popped Fair? Twice a year, we prepare the best in the industry and join them under one roof ready to answer all your questions. We offer customised talks, events, workshops and more to prepare you for what lies ahead. Our Goodie Bags and Grand Prize Draw always focus on value and support. Learn more about the Pregnant and Popped Fair

Join the Pregnant and Popped Network, connecting perinatal service providers and brands with hundreds of pregnant and new mums. Build trust, showcase your services and products, grow your reach, boost SEO, and increase your productivity with a supportive community designed for the unique needs of perinatal families in Singapore. BECOME A PREGNANT AND POPPED PROVIDER WHAT IS PREGNANT AND POPPED? Pregnant and Popped is a curated ecosystem that connects pregnant and postpartum families with trusted, evidence-led providers. We exist to make it easier for families to find the right support at the right time, without overwhelm, noise, or late-night Googling. And to help perinatal professionals do meaningful work, sustainably, inside a values-led community. WHO THIS IS FOR Pregnant and Popped is for providers, companies and brands whose work support families across pregnancy, postpartum, and early parenthood. That includes health, wellbeing, education, feeding, mental health, physical recovery, and family support professionals. If your work supports families through real transitions, you belong here. I never thought I would have seen so many clients in just a year. WHAT WE DO DIFFERENTLY We are not a directory you get lost in. We are not pay-to-play exposure. And we are not about volume over values. We curate. We contextualise. We build trust first. WHY THIS MATTERS Because families don’t need more information. They need the right support, at the right moment, from people they trust. And providers shouldn’t have to shout into the void to be found. I'd like to join WHY JOIN THE PREGNANT AND POPPED NETWORK? We’re here to connect perinatal providers and brands with the families who need you most. By joining our network, you’ll gain access to unparalleled opportunities to grow your business, build relationships, and make a meaningful impact. WHAT'S INCLUDED CONNECTION, ENGAGEMENT AND TRUST Our network is designed for meaningful engagement. You’ll have the chance to connect directly with families, demonstrate your expertise, and establish yourself as a trusted provider in the perinatal space. BE PART OF TWO THRIVING COMMUNITIES 3,000+ THE VILLAGE Engage directly with hundreds of mums daily who trust us to connect them with the best services and products. 100+ PROVIDER NETWORK Collaborate with like-minded perinatal professionals, exchange ideas, and explore partnerships. SHARE YOUR PRODUCTS AND SERVICES From workshops, events and our biannual Fair to virtual platforms, you’ll have plenty of opportunities to showcase your offerings to mums and families who are actively seeking support. EXPAND YOUR REACH AND INFLUENCE Joining Pregnant and Popped opens the door to a wider audience. Get in front of hundreds of families, grow your visibility, and position your brand as a leader in the perinatal community. BOOST YOUR SEO, AEO AND GEO Enhance your online presence with backlinks, mentions and tags throughout our network. Drive more traffic to your website and improve your search rankings, making it easier for families to find you. INCREASE YOUR PRODUCTIVITY Focus on what you do best – supporting families – while we handle the heavy lifting of connecting you with your target audience. Save time and grow your business with ease. READY TO JOIN US? Let’s build something extraordinary together. Whether you’re a provider or a brand, the Pregnant and Popped Network is your gateway to growth, connection, success and HELPING MORE MUMS. PRICES START FROM JUST $11.50 PER MONTH Membership plans are flexible and designed specifically for the needs of perinatal companies like yours. Apply now JOIN THESE AMAZING BRANDS AND PROVIDERS! CLICK to expand and learn more To play, press and hold the enter key. To stop, release the enter key. PROVIDER MEMBERSHIP PLAN OPTIONS COMPANY LISTING Be seen, build trust and create engagement (does not include The VILLAGE). Equivalent to just SGD11.50 per month paid annually. Suitable for Service Providers and Product Retailers. from SGD138 per year participation in the Fair ONLY APPLICABLE FOR PREGNANT AND POPPED PROVIDER MEMBERS. Suitable for Service Providers and Product Retailers. SGD75-650 per event VILLAGE PROFESSIONAL Be seen, build trust and maximise engagement as a Professional Member of the VILLAGE community. Equivalent to just SGD49.42 per month paid annually. Suitable for Service Providers only. from SGD593 per year VILLAGE TEAM Be seen, build trust and maximise engagement as a Professional Team. Include 3 or more employees or services. Equivalent to just SGD86.92 per month paid annually. Suitable for Service Providers only. from SGD1043 per year PRODUCT LISTING PLUS Be seen, build trust and maximise engagement with a Promotional Retailer membership Equivalent to just SGD79.83 per month paid annually. Suitable for Product Retailers only. from SGD958 per year GOT QUESTIONS? LET'S CHAT! We know every business is unique, and you might have questions about how the Pregnant and Popped Network can work for you. JOIN OUR NEXT NEW PROVIDERS SESSION - INSIDE THE VILLAGE I’d love to hear about your goals and answer any questions you have. Let’s explore how we can grow your business, and HELP MORE MUMS, together. Next steps NEXT STEPS WHAT ARE YOU READY FOR? Join the provider waitlist A gentle first step if you’re curious and want to stay in the loop Join the waitlist Are you ready for SLOW ACTION Are you ready for GUIDED ACTION Attend an "Inside the Village" session For professionals, and business owners, who want to understand how the ecosystem works and see if it’s the right fit We explain the benefits and support of joining the network - and you get a $50 discount off joining! Multiple Dates Inside the Village: How Providers like you are reaching more mums Tue, Mar 24 Online chat More info RSVP Are you ready for PRO ACTION Apply for the Fair For professionals and companies ready to be visible, connect with families, and show up fully Apply for the Fair Not sure which one’s right for you? That’s okay, start with slow action. Just don’t take no action, join NOW

Sustainable and eco-friendly baby products in Singapore can be found through thoughtful local brands, reusable maternity essentials, sustainable baby clothing, rental models, and curated events where parents can learn about materials and sourcing. But for many women, sustainability does not begin in the baby aisle. It begins much more quietly than that. Sometimes it begins during fertility, for many it's the moment you see two lines on a pregnancy test. You start thinking differently, about everything, about food, drink, skincare, cosmetics and almost without noticing, your standards shift. When mothers search for eco-friendly or sustainable baby products in Singapore, they are rarely just searching for products. They are responding to that internal shift. They want choices that feel aligned with their health, their values, and the kind of world their child will grow up in. That shift deserves to be acknowledged before we even talk about brands. QUICK GUIDE: SUSTAINABLE AND ECO-FRIENDLY BABY PRODUCTS IN SINGAPORE If you are looking for sustainable or eco-friendly baby products in Singapore, many parents begin exploring a few key areas: Low-toxin skincare and beauty products for mothers , especially during fertility, pregnancy, and postpartum Reusable maternity or menstrual essentials , which reduce reliance on disposable products containing plastics Sustainable clothing, underwear, footwear and bedding , often made with breathable materials such as bamboo or organic cotton Reuse and rental models , particularly for short-term needs like winter clothing and travel Community events and curated directories , where parents can discover brands and ask questions about materials and sourcing Many families begin online. But increasingly they prefer spaces where they can touch fabrics, compare products, and speak directly to founders. Events such as the Pregnant and Popped Fair  allow families to discover sustainable baby products in person, meet brand owners, and make decisions without relying solely on marketing language. THE FIRST LAYER OF SUSTAINABILITY - OURSELVES Before we change what we buy for our babies, we often begin by changing what we buy for ourselves. On the outside, skincare becomes something we scrutinise and cosmetics start to feel different. On the inside, menstrual products suddenly matter in a new way during fertility, pregnancy, and postpartum recovery. Reusable underwear, for example, has become a meaningful sustainability choice for many women. It reduces reliance on disposable pads, which often contain plastics and chemical treatments, while also lowering long-term waste. In Singapore, thoughtful options include: A For Apothecary  - Botanical-led skincare rooted in conscious formulation LIHT Organics  - Clean beauty with transparent ingredient disclosure RINE SG  - Reusable underwear designed for menstrual, fertility, maternity, and postpartum phases Rituals Wellness  - Wellness products supporting women more holistically This stage of sustainability is rarely about perfection, it is about awareness. THE SECOND LAYER - WHAT TOUCHES OUR BABIES Once your baby arrives, the lens widens again. Fabric feels different. Labels matter. Mothers notice how something smells and start thinking about what sits against their baby’s skin all day long. Sustainable baby products in Singapore often begin with clothing and footwear because they are tangible, they are daily and they are constant (ask any weathered mum who has bought her tenth pair of school shoes!) Brands leading in this space include: Love The World Today  - Ethically produced children’s wear integrating sustainability into design Schwette Footwear  - Footwear using natural materials and flexible construction TravelTod  - Oeko-Tex certified bamboo baby clothing designed for softness and durability Sustainability here is not only about the fibre, it is about whether something can be worn, loved, and handed down. Longevity is one of the most underrated sustainability tools we have. THE THIRD LAYER - RETHINKING CONSUMPTION And then something deeper happens (especially in a world economy that has us wondering where all our money is going), y ou start questioning whether you need to buy something at all. Some of the most sustainable parenting choices are not about buying better products, but about borrowing, renting, or reusing  items that are only needed for a short period of time. In Singapore, several companies now support this approach: Baby Carriers Rental SG  - A service that allows parents to rent baby carriers, pushchairs, and other baby gear so they can try equipment before committing to a purchase. Nimbu  - A circular brand specialising in premium cotton Indian ethnic wear for children, alongside bamboo cotton and organic cotton clothing. Popsicle Asia  - A rental platform allowing families to borrow winter and ski wear rather than purchasing for single trips. Retykle  - A resale platform that gives pre-loved children's clothing a second life, helping families buy and sell quality pieces rather than discarding them after short periods of use. Rental and reuse models are often some of the most practical sustainability choices available to modern families. Babies grow quickly, needs change fast, and many products are only used for a short window of time. Sometimes the most eco-friendly baby product is simply the one you do not buy. WHERE CAN YOU ACTUALLY FIND SUSTAINABLE BABY PRODUCTS IN SINGAPORE? Eco-friendly baby products in Singapore can be found through sustainability-focused local brands, curated provider directories, selected retailers, and community-led events where parents can ask real questions about materials and sourcing. Many families begin online. But increasingly they prefer spaces where they can touch fabrics, compare products, and speak directly to founders. Events such as the Pregnant and Popped Fair  allow families to discover sustainable baby products in person, meet brand owners, and make decisions without relying solely on marketing language. When sustainability matters to you, conversation matters too. SUSTAINABLE AND ECO - FRIENDLY BRANDS FOR FAMILIES IN SINGAPORE For parents exploring sustainability during pregnancy and early parenthood, Singapore has a growing number of thoughtful brands focusing on materials, longevity, and conscious production. Some examples include: A For Apothecary  - Botanical-led skincare rooted in natural ingredients Baby Carriers Rental SG  - A service allowing parents to rent baby carriers, pushchairs, and other baby gear so they can try products before committing to a purchase LIHT Organics  - Clean beauty products with transparent ingredient disclosure Love The World Today  - Ethically produced children's clothing focused on sustainability Nimbu  - A circular brand specialising in premium cotton Indian ethnic wear for children, alongside bamboo cotton and organic cotton clothing. Popsicle Asia  - A rental platform helping families reuse winter and ski wear RINE SG  - Reusable underwear designed for menstrual, fertility, maternity, and postpartum phases Rituals Wellness  - Wellness products supporting women during pregnancy and motherhood Retykle  - A resale platform that gives pre-loved children's clothing a second life, helping families buy and sell quality pieces rather than discarding them after short periods of use. Schwette Footwear  - Footwear using natural materials and flexible construction TravelTod  - Oeko-Tex certified bamboo baby clothing designed for comfort and durability Many parents discover these brands through curated communities, provider directories, or in-person events such as the Pregnant and Popped Fair , where sustainable baby products can be explored and compared directly. GLOSSARY - UNDERSTANDING SUSTAINABILITY AND BABY PRODUCT MATERIALS When researching sustainable and eco-friendly baby products in Singapore, parents often encounter terminology that sounds reassuring but is not always clearly defined. Understanding these terms helps move beyond marketing language and toward informed decisions. Bamboo A plant-based fibre often used in baby clothing because it is soft and breathable. Most bamboo fabrics are processed into viscose or rayon during manufacturing, which means sustainability depends on how the fibre is produced. Biodegradable Materials designed to break down naturally over time through biological processes. BPA (Bisphenol A) A chemical previously used in some plastics and largely removed from modern baby feeding products. BPS and BPF Chemicals sometimes used as replacements for BPA in plastics. Circular Model A sustainability concept focused on reducing waste through reuse, rental, resale, repair, and longer product life. Compostable Materials designed to break down into natural components in composting environments. Cotton A natural fibre widely used in baby clothing. Organic cotton is grown without synthetic pesticides. Eco-Friendly A general term suggesting reduced environmental harm but not tightly regulated. GOTS (Global Organic Textile Standard) An international certification for organic textiles. Lanolin A natural wax derived from sheep’s wool commonly used in nipple creams for breastfeeding mothers. Linen A natural fibre made from flax plants that typically requires fewer pesticides and less water than cotton. Low-Toxin A term used to describe products formulated without certain ingredients some consumers prefer to avoid. Microplastics Tiny plastic particles that can be released from synthetic fabrics during washing. Modal A semi-synthetic fibre made from beech tree pulp used in soft fabrics. Mineral Oil A petroleum-derived ingredient sometimes used in skincare products. Oeko-Tex A textile certification indicating fabrics have been tested for harmful substances. Parabens Preservatives historically used in cosmetic and skincare products. Petroleum Jelly A petroleum-derived ingredient used in skincare products to create a protective barrier on the skin. Phthalates Chemicals sometimes used to stabilise fragrance in personal care products. Polyester A synthetic fibre derived from petroleum-based plastics that does not biodegrade easily. Polypropylene (Plastic #5) A common plastic used in food containers and baby products. Silicone A durable material used in feeding products and teethers that does not contain BPA. Sustainability Practices that reduce environmental impact over the long term. Synthetic Fragrance A broad term that may represent multiple ingredients combined into a fragrance blend. Tencel (Lyocell) A fibre made from wood pulp often produced in a closed-loop manufacturing system. Viscose / Rayon A fibre created by processing plant-based materials such as bamboo or wood pulp into fabric. THE REAL POINT This article could have been a list, but sustainability in motherhood is rarely just about products, it is about a shift in awareness. Slowly, almost without announcing it, you begin parenting differently. If you are looking for eco-friendly baby products in Singapore, you are probably already in that shift toward more sustainable parenting choices, and that shift is not about pressure, it is about paying attention and you should not have to do that alone. BECAUSE YOU SHOULDN'T HAVE TO GOOGLE MOTHERHOOD

What's Normal and What's Not Breastfeeding and pumping are often described as “hard in the beginning.” What they are not meant to be is painful. In our Pregnant and Popped VILLAGE community , breastfeeding and pumping consistently sit in the top three concerns new parents ask about. Pain is common. But common does not mean normal. In this masterclass, International Board Certified Lactation Consultant (IBCLC) Eliza Koo, founder of Tender Loving Milk , breaks down why breastfeeding and pumping hurt, what is normal in the first few days, and what needs attention. Because pushing through pain is not a feeding strategy. WATCH THE REPLAY NOW (or scroll below for our handy written summary of all of Eliza's main takeaways) IS BREASTFEEDING PAIN EVER NORMAL? Some nipple tenderness in the first 24 to 48 hours after birth can be common. Ongoing pain is not. Pain is a clinical sign. It tells us something in the mechanics of feeding needs attention. When pain is ignored: Stress hormones rise Oxytocin can be affected Milk flow may be impacted Parents begin to dread feeds Confidence drops And very often, parents stop earlier than they had hoped. This is not about guilt. It is about understanding what your body is trying to tell you. The "latch looks fine” but it still hurts One of the most common things Eliza hears is: “But they said the latch looks fine.” Feeding is not just visual. It is functional. A latch can look textbook from the outside and still cause pain if: Baby is using more jaw than tongue There is tension in the neck or shoulders The mouth gape is restricted Baby slides lower on the breast during the feed There is shallow attachment over time This is why an IBCLC looks beyond what it “looks like” and assesses what is happening mechanically. What nipple damage can tell you Nipple injuries are not random. They are often diagnostic clues. Common patterns include: Cracked or bleeding nipples, often linked to shallow latch Lipstick-shaped or flattened nipples, indicating compression Blisters from friction or poor seal Bruising from jaw tension Blanching, where the nipple turns white due to reduced blood flow After a feed, your nipple should look round. Not pinched. Not flattened. Not raw. If it does not, something needs adjusting. Positioning matters more than you think Exhausted parents often slouch while feeding, i t 's understandable, but when you curl forward: Baby slides lower on the breast The latch can become shallower Neck tension increases Your shoulders and back start to ache Positioning is not just about baby’s mouth, it is about your body too. Eliza’s favourite positions to teach are laid-back and side-lying. When your body is supported and rested, feeding often improves dramatically. Sometimes the smallest shift, like ensuring baby’s tummy is fully facing your body or allowing the neck to extend rather than tuck, makes a significant difference. Baby tension and oral function Feeding is a full-body activity. The tongue, jaw, neck, and shoulders are interconnected. Some subtle signs that may indicate tension or restricted oral function include: Tight mouth gape Chin tucked down during latch Neck twisted away from the body Clicking sounds during feeds Lower jaw quivering Lip blisters Red tension lines on the neck or feet None of these signs alone mean something is “wrong.” But when paired with pain or poor milk transfer, they help guide a deeper assessment. If you are struggling, working with an IBCLC trained in infant oral function can be transformative. Tongue tie and oral restrictions Tongue function affects how deeply baby can latch and how effectively milk is transferred. When the tongue cannot lift adequately: The nipple may sit too far forward in the mouth Milk flow may be less efficient Baby may overuse jaw muscles Pain may increase If you suspect a restriction, seek an experienced IBCLC first. They can assess feeding holistically and guide you on next steps. Intervention is a decision, it should be informed, not pressured. PUMPING SHOULD NOT HURT EITHER Many parents assume pumping discomfort means it is “working.” It does not. Common pumping-related injuries include: Red, sore nipples Swollen, overstretched nipples from oversized flanges Areola abrasions Broken skin Strawberry milk from capillary damage Blocked ducts from poor milk removal The most common culprit? Flange size. The old method of simply adding several millimetres to nipple measurement is outdated. Newer research suggests most mothers should use smaller flange sizes than traditionally recommended. Flange fitting should include: Measuring the nipple Trialling multiple sizes Watching how the nipple moves during pumping Ensuring contact and glide without abrasion Pumping should feel comfortable. Supporting letdown and oxytocin while pumping Milk flow is hormonal as much as mechanicall if stress is high, letdown can be affected. Some ways to support oxytocin while pumping include: Slow breathing techniques Skin-to-skin time Watching or smelling baby Gentle movement Meditation Humming Creating a calm environment There is no one perfect method, it is about finding what relaxes your nervous system. Blocked ducts, engorgement and healing nipples If you are dealing with soreness or cracks: Address the root cause first Use expressed breast milk on the nipple Consider pure lanolin or hydrogel pads Air dry where possible For inflammation and engorgement: Use cold compress Avoid aggressive massage Reassess latch and pump settings Blocked ducts are often linked to incomplete milk removal or mechanical issues. Treat the cause, not just the symptom. FREQUENTLY ASKED QUESTIONS FROM THE MASTERCLASS Does anaemia affect milk supply? Severely low iron levels can affect energy, and potentially supply. Address underlying health factors alongside feeding mechanics. Can pumping alone increase supply? Yes, but only if flange size, suction, frequency, and maternal health are optimised. Are herbal supplements helpful? They are not regulated in the same way as medications. Some parents find them helpful. Some do not. Individual assessment is key. When should I measure flange size? Late third trimester can be a guide. Reassess after birth if needed. Can left and right nipples be different sizes? Absolutely. It is common. How do I maintain supply while healing sore nipples? Hand expression is often the gentlest method. Seek support early. WHEN TO SEEK HELP If: Pain lasts beyond the first few days Nipples look damaged after feeds Feeding causes dread Baby seems tense or inefficient Pumping is uncomfortable Do not wait. Pain is information. An IBCLC can assess latch, oral function, positioning, pump fit, and milk transfer in a way that goes far beyond quick visual checks. ABOUT THE SPEAKER Eliza Koo is an International Board Certified Lactation Consultant and founder of Tender Loving Milk . She supports families with evidence-based, compassionate care rooted in both clinical training and lived experience. She also supports families inside the Pregnant and Popped VILLAGE WhatsApp community , which runs 24 hours a day, 365 days a year. Please note:  Certain visual materials were removed from the public replay of this masterclass. For full access to referenced resources, please contact Eliza at eliza@tenderlovingmilk.com .

At Pregnant and Popped, we believe that informed parents feel more confident, even in moments that feel overwhelming. Few things are as frightening as seeing your child unwell, and febrile seizures are often described by parents as one of the scariest experiences they face in early childhood. That is why we have invited healthcare professional, certified first aid instructor, owner of First Aid Tuition and mum-of-two Maggie Sinclair to share this practical, reassuring guide for Febrile Seizures: A Guide for Parents. Drawing on her extensive clinical experience and years of first aid education, Maggie explains what febrile seizures are, why they happen, what they can look like, and most importantly, what to do if your child experiences one. This article is designed to give you clarity, calm, and evidence-based guidance when you need it most - because you should not have to Google motherhood in moments of panic. FEBRILE SEIZURES: A GUIDE FOR PARENTS written by Maggie Sinclair, First Aid Tuition Seeing your child have a febrile seizure is one of the most frightening experiences a parent can go through. However, it is important to know that while they look scary, they are quite common and usually do not cause any long-term harm. WHAT IS A FEBRILE SEIZURE? A febrile seizure is a fit or convulsion triggered by a sudden rise in body temperature (fever). WHO GETS THEM? They primarily affect children between the ages of 6 months and 6 years. In Singapore, statistics show that about 5% of children will experience at least one febrile seizure. IS IT EPILEPSY? No. Most children who have a febrile seizure do not go on to develop epilepsy. It is a temporary reaction of a developing young brain to a fever. WHAT CAUSES IT? The seizure isn't caused by the illness itself, but rather by the fever resulting from the illness. Viral Infections: Common triggers include the flu, the common cold, or Roseola. The "Spike": Often, it is the speed at which the temperature rises, rather than how high it goes, that triggers the seizure. Sometimes, the seizure is the first sign that the child is even sick. Genetics: If you or your partner had febrile seizures as a child, your little one is more likely to have them too. WHAT IT LOOKS LIKE An episode can last from a few seconds up to several minutes. During a seizure, your child may: Lose consciousness or become "blacked out." Have stiffening of the body or rhythmic jerking of the arms and legs. Have their eyes roll back or fixedly stare. Experience foaming at the mouth or a change in skin color (turning slightly blue or pale). May vomit or be incontinent (wet themselves). The Aftermath: Once the seizure stops, children may be very sleepy, confused, or irritable for up to 30min afterwards. WHAT TO DO? If your child starts having a seizure, the most important thing is to stay calm and follow these steps: The "Do's": Note the time: Look at your watch to see when it started. Clear the area: Move hard objects away to prevent injury. The Recovery Position: During the seizure, if you are able to, gently put your child into the recovery position. This keeps their airway clear and prevents them from choking on saliva or vomit. If you cannot, wait until the seizure ends to place them. Protect their head: Place your hands or something soft underneath their head. Loosen clothing: Especially around the neck. The "Don'ts": DO NOT put anything in their mouth (they will not swallow their tongue). DO NOT try to restrain them or stop the jerking. DO NOT put them in a cold bath or cold sponge them; this can be dangerous during a seizure. Seek emergency care in hospital or call 995: If the seizure occurs for the first time. If the seizure lasts longer than 5 minutes. If your child has difficulty breathing or turns blue. If they have another seizure within 24 hours. If they seem unusually drowsy or have a stiff neck long after the seizure has ended. Do not take your child to hospital if they are still having a seizure or are unconscious, call 995 instead. Internal References NHS - Febrile Seizures: https://www.nhs.uk/conditions/febrile-seizures/ KK Women's and Children's Hospital - Febrile Fit: https://www.singhealth.com.sg/symptoms-treatments/febrile-fit-childhood-illnesses NUH- Statistics: https://www.nuh.com.sg/health-resources/diseases-and-conditions/febrile-seizure-children HealthyChildren(AAP)- Febrile seizures in children: https://www.healthychildren.org/English/health-issues/conditions/fever/Pages/Febrile-Seizures.aspx?_gl=1*1cd7qjd*_ga*ODMyMTM0MTcxLjE3Njg5MDk4MTI.*_ga_FD9D3XZVQQ*czE3Njg5MDk4MTEkbzEkZzEkdDE3Njg5MDk4MzAkajQxJGwwJGgw AUTHOR BIO Maggie Sinclair With over two decades of experience as a healthcare leader, I am passionate about promoting health and wellness in both professional and personal settings. My extensive clinical background has seen me serve diverse populations in several countries, including India, Singapore, the US, and UK. I previously engaged in medical evacuations, managed minor injury units for children and adults, and provided telemedicine services. I have also worked in clinical and management training roles both regionally and across APAC, Europe, Africa, and the Americas. I possess a BSc in Nursing, a postgraduate diploma in Global Health & Infectious Diseases, and an HSI First Aid Instructor qualification. Furthermore, as a mother of two daughters, I deeply understand the importance of first aid education and have applied this passion by training families, groups, businesses, and schools throughout Singapore. My professional journey enriches my personal life, instilling in my daughters the importance of health and wellness. LEARN MORE Interested to learn more about First Aid training and tuition in Singapore - reach out to Maggie and team. They deliver first aid courses across Singapore to parents and helpers, equipping them with vital emergency medical skills. At First Aid Tuition, our team comprises of Certified First Aid and CPR/AED instructors, who are also experienced nurses who have spent countless hours in real-life emergency situations and bring this invaluable hands-on experience to each course. Contact them now on 📞+65 8511 7854 or visit www.firstaidtuition.com.sg and don't forget to ask for your Pregnant and Popped Members Discount